In December of 2019, I was approached with the task of producing the branding, graphics, and website for PA State Senator Daylin Leach’s re-election campaign.
As a progressive Democrat credited with the achievements of passing medical marijuana and environmental legislation in Pennsylvania, I chose to create Daylin’s brand in blue and green, paired with a bold, austere font to reflect his professionalism and experience in the State Senate.
After developing the logo and brand book, I used NationBuilder as the web platform to successfully design daylinforsenate.com. Other marketing materials for the campaign included palm cards, yard signs, social graphics, and advertisements for web.
TYPE Logo and Branding, Print Design, Digital Design, Web Design
ROLE Freelance Lead Campaign Designer, Creative Direction